Art Basel Miami Beach 2021, December 1

Being Transparent: The Challenge of Pricing in the Art Market 

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Conversations | Being Transparent: The Challenge of Pricing in the Art Market The lack of pricing transparency can be seen as a barrier for new collectors entering the field of art. Gallerists can argue on the other hand that discretion benefits both clients and artists. During the pandemic, online sales jumped considerably, and new perspectives on the question of pricing transparency have emerged. Does increased pricing transparency truly benefit both artists and collectors? Our panelist will explore the pros and cons of pricing transparency in today's increasingly hybrid art market. Esther Kim Varet, Owner, Various Small Fires, Los Angeles and Seoul Alexander Forbes, Head of Collector Services &amp; Private Sales, Artsy Heather Flow, Art Advisor and Founder of Flow Advisory, New York Moderator: Marion Maneker, Editorial Director of LiveArt Esther Kim Varet is the founder of Various Small Fires, a gallery established in 2012 with locations in Los Angeles, California and Seoul, South Korea. VSF focuses primarily on emerging and established American artists, in particular those with practices relating to social justice, climate activism, identity politics, and alternative modalities of visual art production and consumption.Alexander Forbes is the Head of Collector Services &amp; Private Sales at Artsy, the world’s largest marketplace for buying and selling fine art. He leads a team of art advisors who help connect Artsy’s over 2.5 million users with art they love. He previously led Artsy’s corporate development function, overseeing partnerships, M&amp;A, strategy, and investor relations. Alexander began his career in media, growing Germany’s most widely read bi-lingual email magazine; expanding Louise Blouin Media’s publications to the DACH region; and helping start artnet News. He then joined Artsy to expand their Editorial platform. His writing and research have been featured in numerous additional art and business publications internationally. Heather Flow is a New York-based art advisor who founded Flow Advisory in 2008. Flow and her clients are committed to the preservation of radical culture. And together, they collaborate to create inventive dynamic contemporary art collections. Over the past thirteen years, clients have supported and loaned works to institutions such as The Museum of Modern Art, New York; the Serpentine Gallery, London; The Hammer Museum, Los Angeles; Fridericianum, Kassel; and Kölnischer Kunstverein, Cologne. Heather Flow guides a holistic approach to collecting, dedicated to the imaginative possibilities of contemporary art. Marion Maneker is Editorial Director of LiveArt. LiveArt is a data-driven peer-to-peer sales platform for qualified buyers of art. Maneker is the founder of Art Market Monitor, one of the most trusted sources for information about the global art market. Until recently, he was president and Editorial Director of ARTnews and Art in America, Penske Media’s art publications. He has covered the art market for more than 20 years, first at New York Magazine and in a variety of publications since. He has been a regular commentator on CNBC and the National Public Radio. The Art Basel Miami Beach 2021 Conversations program is curated by Art Basel and Edward Winkleman, author and private dealer.&nbsp;