Hong Kong

Partners

Discover the partners of Art Basel in Hong Kong, as well as their initiatives and activities.

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Global Lead Partner of Art Basel, UBS has a long history of supporting contemporary art and artists. The firm has one of the world&rsquo;s most important corporate art collections. UBS seeks to advance the international conversation about the art market through its global lead partnership with Art Basel, and as co-publisher of the &lsquo;Art Basel and UBS Global Art Market Report&rsquo; and the &lsquo;Art Basel and UBS Survey of Global Collecting&rsquo;. UBS also supports some of the world&rsquo;s most important arts institutions, events, and fairs. Through UBS Art Advisory &amp; Collecting, UBS provides UHNW clients and their family offices impartial advice and execution services across the whole lifecycle of a collection, from strategic development and governance to making an impact through cultural philanthropy and the transition of collections into the next generation. For more information about UBS&rsquo;s commitment to contemporary art, visit ubs.com/art.
Image credit UBS: Mary Rozell, Global Head UBS Art Collection, and Ed Ruscha, Louisiana Museum of Modern Art, Humlebaek.
Photo: David Parry, Artwork: UBS Art Collection &copy;Ed Ruscha

The Hong Kong Tourism Board (HKTB) is the first tourism organisation extending a global partnership with Art Basel. Through this collaboration, HKTB brings Hong Kong&rsquo;s unique culture to the global stage, offering immersive experiences that inspire travellers to visit the city and discover its thriving vibrant neighbourhoods and rich cultural experiences.
Follow on Facebook: <a href="https://www.facebook.com/DiscoverHongKong" target="_blank" rel="noopener">@DiscoverHongKong&nbsp;</a>
Follow on Instagram:&nbsp;<a href="https://www.instagram.com/discoverhongkong/?hl=en" target="_blank" rel="noopener">@DiscoverHongKong</a>
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Hong Kong Tourism Board

Audemars Piguet believes that creativity feeds culture, connects people and gives purpose to our lives.
Audemars Piguet Contemporary, the brands dedicated art programme, embodies this spirit by commissioning international artists to create contemporary artworks. The resulting artworks belong to the artists and contribute to their body of work. With the support of two in-house curators, new commissions are realised across a variety of scales and media, enabling artists to explore new territories in their practice. The team follows each commission process from inception to exhibition. The nomadic programme fosters collaborations with cultural institutions around the world to present commissions to global audiences. Audemars Piguet Contemporary's latest commission, Natasha Tontey&rsquo;s &lsquo;Primate Visions: Macaque Macabre,&rsquo; is on view at Museum of Modern and Contemporary Art in Nusantara (Museum MACAN), Jakarta, from 16 November 2024 through 6 April 2025.

Audemars Piguet

Art is a reflection of life, just as our wishes are reflections of who we are and what we leave behind. Chubb Life invites you to explore the power of conversation by bringing an immersive experience at Art Basel that guides visitors through a personal journey of reflection. Like water, these conversations flow, connect, and leave ripples long after we&rsquo;re gone&mdash;because the words we share today shape the legacy we leave behind.
Follow on Instagram: <a href="https://www.instagram.com/chubblifehk?igsh=ZTYzNXlja25rMHk1" target="_blank" rel="noopener">@chubblifehk</a>

Chubb Life

Swire Properties has been a proud partner of Art Basel Hong Kong for the past decade. Coinciding with Art Basel Hong Kong in March every year, Swire Properties Arts Month celebrates our commitment to art and culture as an essential component in the ongoing success of our communities. World-class exhibitions, stimulating dialogue series, and exciting performances to engage everyone, offering Hong Kong an exhilarating perspective on the world around us.
Follow on Instagram: <a href="https://www.instagram.com/swireproperties_arts/" target="_blank" rel="noopener">@swireproperties_arts</a>

Swire Properties

Samsung is proud to be the Official Art TV of Art Basel. Samsung TV, as an Art TV, aim to bring artistic inspiration to more people and spaces. With world-class TV technology, Samsung TVs provide optimal viewing quality not only for TV watching but also for art appreciation. Moreover, the Samsung Art Store features over 3,000+ artworks from the world's leading museums and artists, and supports regular curation by professional curators. Experience art inspiration from Samsung Art TV both at Art Basel and within the comfort of your own home.
Follow on Instagram:<a href="https://www.instagram.com/samsungtv/?hl=en" target="_blank" rel="noopener"> @samsungtv</a>

Samsung

MGM, with its core focus on art, culture, and entertainment, pioneers the development of cultural tourism. Through collaborations with artists from around the world, it offers an artistic platform and develops diverse paths with artistic originality, creativity, and innovation. This endeavor celebrates multicultural experience and establishment of unique international event brand in Macau.
MGM collaborates with Art Basel Hong Kong since 2017 and has jointly established &lsquo;MGM Discoveries Art Prize&rsquo;, aiming to recognize the originality and innovation showcased in the &lsquo;Discoveries&rsquo; sector as well as supporting global emerging artists in their exploration of art&rsquo;s infinite possibilities.
Follow on Instagram:<a href="https://www.instagram.com/mgm.mo/?hl=en" target="_blank" rel="noopener">&nbsp;@mgm.mo</a>
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In 2025, BMW is celebrating 50 years of Art Car history. Since 1975, celebrated artists such as Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, Cao Fei and John Baldessari have transformed BMW cars into extraordinary works of art. At this year&rsquo;s edition of Art Basel in Hong Kong, the 20th BMW Art Car, created by renowned American artist Julie Mehretu, will be on display. This masterpiece is the latest addition to the iconic BMW Art Car Collection. BMW will once again provide its fully electric VIP car service to First Choice Card holders, ensuring an exceptional and sustainable experience.
Follow on Instagram: <a href="https://www.instagram.com/bmwgroupculture/?hl=en" target="_blank" rel="noopener">@bmwgroupculture</a>
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Quintessentially, the world&rsquo;s leading luxury lifestyle group, is the Official Concierge Partner for Art Basel. We provide sophisticated support for AB VIPs, Partners and Exhibitors with hotel reservations, restaurant bookings, wellness treatments, transportation, private events, corporate hospitality experiences and more. Elevate your art experience with us.
Follow on Instagram:&nbsp;<a href="https://www.instagram.com/quintessentially/?hl=en" target="_blank" rel="noopener">@Quintessentially</a>

Quintessentially

GOAT is the global platform for the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms, while delivering products to over 60 million members across 170 countries.
Follow on Instagram:&nbsp;<a href="https://www.instagram.com/goat/?hl=en&amp;_gl=1*1svmprh*_gcl_au*MjExNjg3Mjg3Ny4xNzM2MTU4ODUw" target="_blank" rel="noopener">@GOAT</a>

GOAT

Soaring over Victoria Harbour, Rosewood Hong Kong is a new centre of gravity on the Kowloon waterfront; the crown jewel of the Victoria Dockside arts and design district. On passing the gate and traversing the cobblestoned drive, the urban din falls away, revealing lush topiary and a serene forecourt that commands the harbour. A warm welcome heralds a stay of unparalleled comfort and distinctive hospitality at the Hong Kong luxury hotel.
Follow on Instagram:&nbsp;@<a class="ProsemirrorEditor-link" href="https://www.instagram.com/rosewoodhongkong/?hl=en">rosewoodhongkong</a>

Rosewood Hong Kong 

Since our founding, The Peninsula Hotels has been committed to promoting the rich and vibrant cultural aspects of the destination cities in which we reside. In a continuation of the group&amp;rsquo;s ethos of innovation, we commission art pieces from contemporary artists who are pushing the boundaries of their mediums in works that engage the senses, to inspire and enchant visitors.
This initiative, titled &lsquo;Art in Resonance&rsquo;, reflects a deeper commitment to engage with the artistic sphere, not only as a venue but as an originator and innovator of culture. Since the launch of &lsquo;Art in Resonance&rsquo; in March of 2019 at The Peninsula Hong Kong, the programme has amassed a collection of experiential works by 7 emerging and mid-career artists from around the world.
Follow on Instagram:<a href="https://instagram.com/peninsulahotels" target="_blank" rel="noopener">&nbsp;@peninsulahotels</a>,&nbsp;<a href="https://instagram.com/peninsulahongkong" target="_blank" rel="noopener">@peninsulahongkong</a>

The Peninsula Hotels

Recognised as No.5 of The World&rsquo;s 50 Best Hotels 2024, The Upper House, Hong Kong is an intimate urban retreat in the heart of Hong Kong&rsquo;s business district with soaring views of Victoria Harbour against the lush, green hillside of Victoria Peak. The House is a highly individualised small luxury hotel designed by Andr&eacute; Fu, one of Asia&rsquo;s most sought-after interior architects. The House offers 117 rooms, and begin at 730 sqft &ndash; the largest in Hong Kong. Named to symbolise an &lsquo;upward journey&rsquo; to a retreat above the bustling city, natural materials, original sculpture installations and seamlessly proportioned spaces are integrated to create a sophisticated and modern &ldquo;Asian influenced&rdquo; residence. Calming and contemporary, the guest rooms are designed to provide a sense of relaxation, warmth and understated luxury.
The Upper House sits above Pacific Place, Hong Kong&rsquo;s premier integrated commercial, retail and hospitality complex, conveniently located in the heart of Hong Kong&rsquo;s business district.
Follow on Instagram:&nbsp;<a href="https://www.instagram.com/upperhouse_hkg/?hl=en" target="_blank" rel="noopener">@upperhouse_hkg</a>

The Upper House

Soho House Hong Kong is committed to fostering creativity and connection within the art community. As a private member club, we provide a welcoming space for creative thinkers to meet, relax, eat, and drink. Through our partnership with Art Basel in 2025, we aim to enhance the appreciation of art and support the artists shaping our world today. We look forward to hosting a series of events and programs that celebrate innovation and creativity in the arts.
Follow on Instagram:&nbsp;<a href="https://www.instagram.com/sohohouse?igsh=MTNzdjZubXlicmo0cg==" target="_blank" rel="noopener">@sohohouse</a>

Soho House Hong Kong

If you have an interest in becoming a Partner of Art Basel in Hong Kong, please complete our <a href="https://form.asana.com/?k=wnAb-id60Uf5p-lXnlyHPQ&amp;d=555523431250044">online questionnaire.</a>

Welcome,

Hong Kong

Global Lead Partner

Associate Partner

Show Partner

Host Partner

Official Partner

Global Lead Partner

Associate Partner

Show Partner

Host Partner

Official Partner

MGM Discoveries Art Prize

Automotive

Host Uniform: GOAT

Hotel Partner

Art for Ocean

Media Partner

Supporting Media